Unnaryd Apotek is founded by me, chef and entrepreneur Mette Helbæk, in Unnaryd, Sweden, in 2018, as a platform to share my love for plants and their healing properties. I wanted to create a business that would help people (including myself) add herbalism to their life in ways that are simple and easy to implement in busy everyday life. And I wanted to create a brand that would create a demand for less products, not more. I find it crucial that we keep, search for and teach ancient knowledge about the connection between plants and people, and how they can help eachother heal, as I believe that realising the co-depence between us and Nature is the key to the survival of our planet and species. And I hope to be able to share what I find in ways that make the mysteries of the plant kingdom more accesible, not more confusing.
Who am I?
As an entrepreneur I have put my head and heart into co-creating brands like Din Baghave, an organic, local-only farm to table vegetable shop chain in Copenhagen, Denmark, as well as the internationally acclaimed restaurants and resort that my husband Flemming Hansen and I started under the name Stedsans, now Stedsans in the Woods. The restaurant was formerly placed at Scandinavia’s first rooftop farm, Østergro in Copenhagen.
As a food writer and recipe developer I have contributed to most of the top Scandinavian food magazines, and written 4 cookbooks in Danish. One of my books is translated into English: The Clean, Simple, Local cookbook. All my books and my recipe work evolve around local, organic or wild ingredients, mainly the plants.
I work as a food- and propstylist, and as a consultant, for companies like IKEA, Skånemejerier, Tetra Pak and Irma, to mention a few.
I also do public speaking (watch my TedX talk here).
Lastly, I have a big passion for sustainable interior- and product design, as featured in magazines like Wallpaper, Residence Magazine, Bo Bedre and Milk Decoration. I like to mix a Scandinavian feel and great, local natural materials with Japanese wabi sabi.
some words from and about me in the press.
work with me.
For inquiries about collaborations, please use the contact form below. I try to spend as much time as I can out under the sun and with my plants and human children, so please don’t expect a quick reply back.
my prices are:
food- and propstyling + interior design: 12.000 SEK per day on set, 5000 SEK per prep day - the price includes 1 assistant and a selection of props, if needed. Transportation and accomodation may apply.
consultant work, public speaking and workshops: 13.500 SEK per day/appearance + transportation.